Brand guidelines · v0.1 · Sep 2026
charitham.com brand
The identity system for charitham.com — logo, colour, type and stationery, and how to use them together.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “c” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#1A1A1ARGB 26, 26, 26#000000RGB 0, 0, 0#C8102ERGB 200, 16, 46#141414RGB 20, 20, 20#F5F2ECRGB 245, 242, 236Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Playfair Display
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Source Serif 4
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxThe story, well told.H2 · 36pxThe story, well told.H3 · 24pxThe story, well told.Body · 17pxThe story, well told.Caption · 13pxThe story, well told.Logo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@charitham.com
www.charitham.com
Founding Team
charitham.com
hello@charitham.com · www.charitham.com
www.charitham.com
Explorations
Alternative wordmark directions considered for charitham.com. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.